SpinCycleStudio is the name of my freelance business and is a direct reflection of much of the work displayed in this digital portfolio. The concept for the name came about by using a double meaning for many of the component words; my love for the sport of cycling, spinning exercise programs in the off season, and my professional career. The circular pattern next to the wordmark is my visual element representing a simple spinning motion. Please view my 60 second short animation for a more thorough breakdown of my business name.